This week: Sony has a trademark problem, How did Pablo Neruda die?, a magazine publisher is making movies now, you eReader is helping medical science, a Biloxi school relents on a controversial book, Bill O’Reilly is without a literary agent, and the New York Times is fighting censorship overseas. All this, plus the New York Times Bestsellers, the Amazon Charts, and the latest news from aois21, Literally This Week.